“A society in which
consumption has to be artificially stimulated in order to keep production going
is a society founded on trash and waste, for such a society is a house built
upon sand.” Dorothy L. Sayers
As I ponder this I wonder what
the difference is between an object at the waste dump and a newly-purchased
object that will eventually be sent to the waste dump? May not newly- purchased
objects simply be waste with new paint? Advertising does not sell content, it
sells images – as John reminds us in Revelation, we ought to pay attention to
the images we worship. When we see advertising all too often we are looking at
idols – but do we know it?
Consumption is a tiger that
will eat us. We cannot get off. It is devouring our souls. It is devouring the
soul of the church. How much is enough? Just a little bit more.
If the Cretans were liars with
fat bellies (Titus 1:12), what are we but spin doctors, with gorged egos,
lovers of pleasure more than lovers of God…with famished souls?
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