“A society in which consumption has to be artificially stimulated in order to keep production going is a society founded on trash and waste, for such a society is a house built upon sand.” Dorothy L. Sayers
As I ponder this I wonder what the difference is between an object at the waste dump and a newly-purchased object that will eventually be sent to the waste dump? May not newly- purchased objects simply be waste with new paint? Advertising does not sell content, it sells images – as John reminds us in Revelation, we ought to pay attention to the images we worship. When we see advertising all too often we are looking at idols – but do we know it?
Consumption is a tiger that will eat us. We cannot get off. It is devouring our souls. It is devouring the soul of the church. How much is enough? Just a little bit more.
If the Cretans were liars with fat bellies (Titus 1:12), what are we but spin doctors, with gorged egos, lovers of pleasure more than lovers of God…with famished souls?